I have always wanted to look fair .
So any fairness product commercial gets my attention instantly .
Recently I purchaced the product X , it “ promised " definite fairness overnight !
We are human .
We are greedy .
Well , I tried that .
Next day morning , the first thing I did when I woke up from my bed was to rush and look at myself in the mirror .
I could not find any difference .
250 rupees GONE WITH THE WIND !
I sat down and gave a thought about what I was actually doing .
Firstly why did I even buy that product ?
If that product gave the “promised” effect then why are so many people , who are capable of spending 250 for a cream and have the want to become fair , still dark in this country?
And I realized!
Advertisers and copy writers are geniuses!
They convince you , SO EASILY!
And apparently we fall for it .
Seriously !
how can a person with an abnormal melanin secretion become fair overnight with a cream ?
They say its been formed scientifically , well they do not understand that what they promise actually contradicts science .
Like I mentioned earlier ,
Advertisers and copy writers are such geniuses !
They know what they actually try to sell , they know what it is made of ,
So finally at the end of the advertisement they put a slide that says
*conditions apply !
but WE ?
never care or even notice that .
all we want is an immediate result .
what lack of patience can do to a person I tell you !
we would not mind spending 250 rupees for a 10ml cream ,
but! We want instant results.
Advertisers know the psychology of consumers .
They target them emotionally .
introducing a slimming gel targeting fat women ,
showing lustrous hair on a mans head targeting the bald ,
they would not care about womens thyroid problem or the man's heredity !
all they want is sales ,and they would do ANYTHING for it .
Half the time the advertisement might not even relate to the product .
Best part ,
They depict women in inappropriate ways,
for what joy?
They do not understand the cultural differences in each part of the world .
Showing women in bikini is absolutely natural in the west , but in countries like UAE and India?
just absurd.
And not to forget the stars who promote the product .
The ambassadors are sometimes given more importance than the product .
The basic purpose of an advertisement is to educate the consumer about the product ,
Create awareness about the product ,
In an appealing way .
Most of the advertisements these days fail to do that .
Advertisements have become completely irrational ,
Absolutely irrelavent ,
But highly irresistible .
*conditions apply .
yes , i am angry with the manufacturer of product "X" , thats why i wrote this post .
now go off you !
